Cookie Policy
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, phone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, to provide a better user experience, and to provide information to website operators.
Some cookies are essential for the website to function. Others help us understand how visitors use the site so we can improve it. Some are used for marketing purposes.
2. How We Use Cookies
We use cookies and similar technologies on the WET Water Softener website for the following purposes.
Essential cookies
These cookies are necessary for the website to function correctly. They enable basic features like page navigation, secure access, and form submission. The website cannot function properly without these cookies, and they cannot be switched off.
Examples: session cookies that remember your form inputs during a visit, security cookies that prevent cross-site request forgery.
Analytics cookies
These cookies help us understand how visitors interact with our website. They collect information about which pages are visited, how long visitors spend on each page, and how visitors arrived at the site. This data is aggregated and anonymised — it does not identify individual visitors.
We use this information to improve our website, understand what content is most useful, and measure the effectiveness of our marketing.
Marketing cookies
These cookies are used to track visitors across websites and to display advertising that is relevant to individual users. They may be set by us or by third-party advertising partners.
Functional cookies
These cookies enable enhanced functionality and personalisation, such as remembering your postcode when using the dealer locator or water hardness checker. They may be set by us or by third-party providers whose services we use on our pages.
3. Specific Cookies We Use
The following table lists the cookies currently used on this website.
Cookie Name | Provider | Purpose | Duration |
_ga | Google Analytics | Distinguishes unique visitors | 2 years |
_ga_* | Google Analytics | Maintains session state | 2 years |
__cf_bm | Cloudflare | Bot detection and security | 30 minutes |
[session cookie] | Framer | Essential site functionality | Session |
This table is indicative. The exact cookies may change as we update the site and its third-party integrations. We will update this table when significant changes occur.
4. How to Manage Cookies
When you first visit our website, a cookie consent banner will appear, allowing you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in the website footer.
You can also manage cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking essential cookies may affect the functionality of the website.
To learn how to manage cookies in your browser, visit your browser’s help pages. Common browsers include Google Chrome, Mozilla Firefox, Apple Safari, and Microsoft Edge.
5. Third-Party Cookies
Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies. The relevant third parties are responsible for the data they collect through their cookies, subject to their own privacy policies.
Third-party services we use that may set cookies include Framer (website hosting), Mapbox (dealer locator map), and any analytics or marketing tools listed above.
6. Updates to This Policy
We may update this cookie policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. When we make changes, we will update the “Last updated” date at the top of this page.
7. Contact
If you have any questions about our use of cookies, please contact us at:
Email: hello@thisiswet.com
Phone: +32 498 12 82 04